Mobile will completely dominate desktop. 2015 was a big year for mobile—not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile.
Wearable technology and the Internet of Things (IoT) will pave new ground. While not quite to the level of virtual reality, wearable “smart” devices should start gaining more traction into 2016.
Content Marketing Institute’s Amanda Maksymiw sums it up nicely: “Traditional advertising shouts at prospect customers whereas content marketing talks with them.” As mobile and social media marketing take over traditional advertising, the demand for platform-specific content is hotter than ever. a global scale, newspaper advertising is the medium which had suffered the most in terms of ad spend, sales and revenue.
Apps are projected to grow in popularity, while traditional browser-based Internet experiences are on a downward trajectory.
The days of one-sided content experiences are coming to a close. “Traditional” content involves such a one-way interaction; you produce a swath of material, a reader consumes it, and the transaction is done. Interactive content changes based on user inputs, personalizing and diversifying the experience.
Growing cyber security issues will challenge governments and businesses while simultaneously empowering and dislocating individual citizens. In 2016, cyber espionage and attacks by state actors will continue, but attribution will remain difficult. The tug-of-war over privacy vs. surveillance and security will continue, as citizens persist in distrusting their governments on this issue
WebRTC enables Real Time Communication between web browsers and mobile applications without the need for plug-ins or other apps. It is the foundation for quality communication via the web and enables audio, text, and video chat in addition to file sharing. Corporations with consumer facing websites will be able to leverage WebRTC to implement click-to-call functionality. Calls would then connect over the Internet which in turn has the potential to reduce toll free calling usage costs. This is just one simple example that demonstrates the incredible potential of WebRTC.
Images, data visualisations and infographics are a website’s best friend As websites launch or re-launch across the sector, one thing is crystal clear: they are no longer driven by text, but images
Processing and analyzing “big data” and presenting insights in a timely fashion are becoming a reality with advanced analytics to understand the environment, to interpret events, and to act on them. This is a positive development that helps unleash the intelligence in communication systems where networks are no longer labeled “dumb pipes” but as smart cognitive networks.
Businesses get smart with Influencer Marketing. Times have changed and consumers are no longer solely looking to companies for an answer. Today, consumers on social media spend more time than ever looking to fellow consumers who they trust.
generate ideas, model, develop products, learn, make it happen and transfer
Explore with ease consumer behaviour across the different marketing channels and improve your online performance. The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service.